The main character, Sachi, was born in Settsu Province (now around north-central Osaka), a cotton production area.He was raised by a former samurai and a father who dislikes merchants.His older brother and father die suddenly, leaving behind his mother and younger sister Yui, he becomes a maid at Isuzuya, a kimono shop in Osaka Tenma.Sachi was taught that "business is evil," but when he witnesses the business of Gosuzuya, he is captivated by the fun of it.The third son, Chizo, his clerk, Jibei, and Fuku, the second generation of Miryo, realized Sachi's business talent.Gosuzuya began selling old peddlers and business, and when it was the second generation, it opened a kimono shop in Osaka Tenma.However, the third-generation couple passed away early, and the fourth-generation Tokubei, who took over business, was unable to do business and was doing all he could to his best.In order to rebuild the store that was leaning towards him, he welcomes his wife, Kikuei, from a large store in Senba, to the fourth generation Tokubei, but Tokubei's debauchery did not subside and they divorced after a few years.There is no way a new wife could be found under the fourth generation, who has already become a bad reputation.Meanwhile, the clerk, Jibei, set up a white arrow to protect the store, to welcome Sachi, a woman, as his second wife.In order to survive in the era where things are not selling, and the "Sengoku period of business," Saku pursues "the blessings of buying and the happiness of selling," and he faces the fullest effort.